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<rss version="2.0"><channel><title>Yasser Antar · Journal</title><link>https://yasserantar.com/blog/</link><description>Practical notes from an art director in Jeddah: outdoor screens, 360° campaigns, briefs and working with AI.</description><language>en</language><item><title>AI in Art Direction: Where It Helps, and Where It Still Doesn&#x27;t</title><link>https://yasserantar.com/blog/ai-in-art-direction/</link><guid>https://yasserantar.com/blog/ai-in-art-direction/</guid><pubDate>Tue, 13 Oct 2026 06:00:00 +0300</pubDate><description>An art director&#x27;s honest view of generative AI in campaign work: where it speeds things up, where human judgement still decides, a practical workflow, and a quality checklist.</description></item><item><title>Designing for Digital Billboards: Make It Readable in One Glance</title><link>https://yasserantar.com/blog/designing-for-digital-billboards/</link><guid>https://yasserantar.com/blog/designing-for-digital-billboards/</guid><pubDate>Tue, 13 Oct 2026 06:00:00 +0300</pubDate><description>Practical rules for roadside and bridge screens: the glance budget, designing for distance and pixel pitch, contrast day and night, restrained motion, and a pre-flight checklist.</description></item><item><title>What a 360° Campaign Actually Means (and How to Plan One)</title><link>https://yasserantar.com/blog/what-a-360-campaign-means/</link><guid>https://yasserantar.com/blog/what-a-360-campaign-means/</guid><pubDate>Tue, 13 Oct 2026 06:00:00 +0300</pubDate><description>A 360° campaign is one idea doing a different job in every channel. How to give each channel a role, build the key visual and adaptation system, and avoid the usual mistakes.</description></item><item><title>The One-Page Creative Brief That Saves Weeks of Revisions</title><link>https://yasserantar.com/blog/one-page-creative-brief/</link><guid>https://yasserantar.com/blog/one-page-creative-brief/</guid><pubDate>Tue, 13 Oct 2026 06:00:00 +0300</pubDate><description>Most revision rounds start with a vague brief. A copy-ready, twelve-line creative brief template, how to fill each line, and the red flags to catch before design starts.</description></item></channel></rss>
