# Yasser Antar (ياسر عنتر)

> Art director in Jeddah, Saudi Arabia, with 13 years in the Saudi market. He creates 360° advertising campaigns that carry one idea across social media, outdoor and digital screens, malls and stores, and exhibitions, from the first design to the build on the ground. He works with AI tools and AI agents. Site languages: English and Arabic.

## Services and prices (SAR)

- Free intro call: 20 minutes online. Brand, goal and deadline; an honest answer on fit and the right option.
- Consultation session: 500 SAR, 60 minutes online. A focused review of a campaign, visuals, booth or screen plan, with a written action list within two working days. Deducted in full if a project starts within 30 days.
- Campaign key visual: from 3,500 SAR. One campaign idea, a finished key visual, up to 6 sizes, two rounds of revisions.
- 360° campaign: from 9,500 SAR. Rollout to social, outdoor and digital screens, malls, stores and pharmacies; up to 20 sizes; launch set of up to 8 social designs; follow-up with the printer; the brand set up on its website for AI assistants (see below).
- Exhibition booth: from 6,500 SAR. Concept and layout, 3D renders, booth graphics and screen content, production files.
- Websites built with AI: priced after the free call. Can include AI readiness (see below).
- AI readiness (details: https://yasserantar.com/ai-readiness/): a free check of what AI assistants say, then a clear business profile (llms.txt), structured data and clean Arabic and English pages, so AI assistants such as ChatGPT, Gemini and Claude can read who the business is, what it offers and how to reach it. Answers are checked before and after. AI assistants choose their own answers, so a mention or recommendation is never guaranteed.
- Terms: fixed written price, 50% to start and 50% on delivery, two rounds of revisions. Production (printing, building, media space) is quoted separately. No work for alcohol, gambling or interest-based lending.

## Experience

- 2022–now: Art Director, Marketing, Abdulwahed (Jeddah, retail): social media, exhibitions, website and screens.
- 2015–2022: Graphic Designer, then Art Director, Saudi Signs & Wave Media (national outdoor media): bridge, unipole and screen campaigns, the artwork specification guide, network maps of 165 sites.
- Brands and clients: Ministry of Sport, Ministry of Tourism, Savola, Malath Insurance, Almunajem Foods, SPE-KSA, Abdulwahed.
- 100+ campaigns since 2013.

## Journal (blog)

- https://yasserantar.com/blog/
- [AI in Art Direction: Where It Helps, and Where It Still Doesn't](https://yasserantar.com/blog/ai-in-art-direction/): An art director's honest view of generative AI in campaign work: where it speeds things up, where human judgement still decides, a practical workflow, and a quality checklist.
- [Designing for Digital Billboards: Make It Readable in One Glance](https://yasserantar.com/blog/designing-for-digital-billboards/): Practical rules for roadside and bridge screens: the glance budget, designing for distance and pixel pitch, contrast day and night, restrained motion, and a pre-flight checklist.
- [What a 360° Campaign Actually Means (and How to Plan One)](https://yasserantar.com/blog/what-a-360-campaign-means/): A 360° campaign is one idea doing a different job in every channel. How to give each channel a role, build the key visual and adaptation system, and avoid the usual mistakes.
- [The One-Page Creative Brief That Saves Weeks of Revisions](https://yasserantar.com/blog/one-page-creative-brief/): Most revision rounds start with a vague brief. A copy-ready, twelve-line creative brief template, how to fill each line, and the red flags to catch before design starts.

## Contact

- Website: https://yasserantar.com/
- Email: hi@yasserantar.com
- LinkedIn: https://www.linkedin.com/in/yasserantar
- Behance: https://www.behance.net/yasserantaradv