Practical notes from an art director in Jeddah: outdoor screens, 360° campaigns, briefs and working with AI.
An art director's honest view of generative AI in campaign work: where it speeds things up, where human judgement still decides, a practical workflow, and a quality checklist.
Practical rules for roadside and bridge screens: the glance budget, designing for distance and pixel pitch, contrast day and night, restrained motion, and a pre-flight checklist.
A 360° campaign is one idea doing a different job in every channel. How to give each channel a role, build the key visual and adaptation system, and avoid the usual mistakes.
Most revision rounds start with a vague brief. A copy-ready, twelve-line creative brief template, how to fill each line, and the red flags to catch before design starts.